BRIEF: Find the big idea to rebrand and promote local libraries.
MESSAGE: When we need to search for something, we generally go online and Google it. This, along with cuts in public spending, has resulted in a steady decline in the number of local libraries throughout Britain’s towns and cities. Your task is to persuade the public that local libraries are an important part of a community and offer a host of benefits for people of all ages, encouraging more people to visit more often.
OUTPUT: A campaignable brand identity that gets noticed using whatever medium is most effective.
After Uncertainty of which brief to choose for Advanced Communication 2, I have decided to go for “Search Offline” for the Roses Student Awards. Its a challenging brief because of the decline in the interest of Public Library’s. My aim is to Brand Local Library’s as a whole, giving them one distinct look that could be easily recognised. I want it to be fun and engaging, focusing on what the library’s have to offer.