JAH

Dingbat Cobogó - Guilherme Luigi

The Cobogó is the inspiration for the digital font Dingbat Cobogó designed by the brazilian graphic designer Guilherme Luigi. The symbols were created from the synthesis of pierced elements found in photographs ​​by Josivan Rodrigues for his book Cobogó of Pernambuco

The images he has created are inspirational towards the pattern design I am doing for my procon3. The designs involve symmetrical pattern illustrations taken from existing photographs. The photographs are taken from a multitude of different surface patterns from tiles, bricks and installations. The designs have been combined into a panel shape and then pasted onto walls. The way in which the designs have been displayed is very contemporary within graffiti art and I like the fact that it has been viewed in this way.

The use of simple shapes within the design is integral for the pattern to come together as a whole. I plan to use this as a main influence through my designs and I love the fact that it has been kept as a black and white variation, because not one single pattern stands out so it can be viewed as a whole form.

I think that the design works very well for its desired output. I plan to look into the different outputs that my designs could be presented through. I also would like to focus on the colour of my design as I think that keeping it simple and the colours basic could make my patterns stand out.

Here are my boards for Advanced Communication 2. 

At the start of this brief I struggled to pick a brief from all of the competitions that were possible. After choosing one, then a different one and then finally picking a third I was quite far behind. I chose the “Search Offline” brief for the Roses Competition. With now having a week left I am a tiny bit worried of I am going to get it all done in time. I think that I need to start managing my time more effectively and for the next brief, if there is a choice, choose the right one straight away. 

I feel that my ideas are working well, plus I have found a love for branding. Branding something that doesn’t already have one has been challenging as there is nothing to work from, but it has been really enjoyable and I plan on doing more of this type of work. 

Towards the end it dawned on me how much I still had to do because I took so long trying to choose the right brief, i still dont think that I chose the right brief for me, but it was the only one that I had most ideas for. 

I think that i could have dont a lot more research for the project, and I feel that I need to start working in a consistent pattern from the start and not getting behind at all.

Overall I am happy with my outcomes, I have found my love for typography again and I want to spend more time doing it when im not doing Uni work. I feel that I need to work a lot harder from now on, even though i said this from the last brief, but I just couldn’t find my bearings to start with on this brief.

Here I have made a mock up of what the book cases would look like with the type attached as directions for the audience. I have used the design of the font to make an arrow symbol to coincide with the txt that has been displayed.
I have also designed cards that will slide in with the books. These could be used for categorising or even using for alphabetical order.

Here I have made a mock up of what the book cases would look like with the type attached as directions for the audience. I have used the design of the font to make an arrow symbol to coincide with the txt that has been displayed.

I have also designed cards that will slide in with the books. These could be used for categorising or even using for alphabetical order.

After looking at Andrew Byroms work I decided I wanted to design the installation piece, just to show what it would look like to a client. I think it works really well. I can just imagine walking into a library, seeing it filled packed with books and magazines. I think its a great way to get the audience interacting, getting involved. I think this piece would attract kids, being able to move them about and to get them reading in the first place.

After looking at the designer Andrew Byrom, I was interested in somehow changing the design of my font so that it could be applied as an installation. 

He works mainly with type, discovering new and different ways of presenting it, through metal work, neon tubes and even kites. His work is very interesting and after watching a talk he did I can see the way he goes about designing such projects like these.

I have been sharing my design over different platforms that could be used throughout the library. Simple yet meaningful products such as a library card which is a very important part of actually going to the library. 

A simple book mark, which has the discover logo/theme down the centre. I think that people passing by will recognise this brand and see that people are still using the library instead of just using the internet to find means of entertainment.

I have created the word Discover to complete my campaign of discovering something new at the local library. I think this typeface is so versitile, it can be used in so many different situations across the library, from door signs, welcome signs and genre labels. 
I plan to start using to typeface across some fifferent platforms to create an ongoing theme through the library.

I have created the word Discover to complete my campaign of discovering something new at the local library. I think this typeface is so versitile, it can be used in so many different situations across the library, from door signs, welcome signs and genre labels. 

I plan to start using to typeface across some fifferent platforms to create an ongoing theme through the library.

I have been looking at ways in which the type could work as an installation, maybe moveable book shelves made to look like the type that I designed. I think it would be a great way of catching the audiences attention as they walked into the library. 

Looking at a practical side too, there are lots of cheap pieces of wood which could easily be fixed together to be of actual use for the library.

Using the typeface that I designed, I have added small blocks of colour that represent books on a shelf. I think this theme has a great flow to it and I think that it could be used across the whole of the library. I think instantly by looking at it the audience can tell what it is and relate to it.

Using the typeface that I designed, I have added small blocks of colour that represent books on a shelf. I think this theme has a great flow to it and I think that it could be used across the whole of the library. I think instantly by looking at it the audience can tell what it is and relate to it.

I have completed the typeface that I wish to try out through the branding of the libraries. Each letter has its own feel and I think that it captures the book shelf look very well, i will try and add some book like shapes to this to see what the outcome looks like.

I have completed the typeface that I wish to try out through the branding of the libraries. Each letter has its own feel and I think that it captures the book shelf look very well, i will try and add some book like shapes to this to see what the outcome looks like.

Through the concept of capturing emotions when reading books, i would have to take photos like these ones. This could be a hard task and I personally think it would take a lot of effort to get them perfect. I will try this idea with family members to see how difficult it is.

After researching further I realised that branding for libraries was very similar, with a keen use of the shapes of books for logos. I thought to myself that I wasn’t branding a particular library, but local libraries as a whole. I wanted a theme that worked together and can be put into any library it comes across. I want my designs to be different and stand out, where as i dont think that these do.

After looking closely at type, I wanted to use the book shelf idea as an ongoing theme for my library brand, here i have started to create type that gives off that exact feel. I believe with the right thickness and space the font could work without even having copt text next to it. 

After researching into ad campaigns for local libraries, i realised that there were not too many. This campaign was designed by Leo Burnett USA, a well known advertising company. The concept behind it is very clever and creative, using the work geek instead of the word love. Using celebrities to even get there message out clearer. It was a simple typographic branding which is set across all platforms. Also mainly photography has been used to so that the audience can see the type of person behind what they like. I think it is a very simple clever concept and I would like to some how like to create my brand like this one in someway.

Looking at the artist Aleksandra Mir, he uses book shelves as a focul point of his piece. I like his work because it represents the mass of difference between colours on a book shelf. 
After looking at this design, all i could see was typography forming from the the horizontal and vertical shapes. 

Looking at the artist Aleksandra Mir, he uses book shelves as a focul point of his piece. I like his work because it represents the mass of difference between colours on a book shelf. 

After looking at this design, all i could see was typography forming from the the horizontal and vertical shapes.