Here I have made a mock up of what the book cases would look like with the type attached as directions for the audience. I have used the design of the font to make an arrow symbol to coincide with the txt that has been displayed.
I have also designed cards that will slide in with the books. These could be used for categorising or even using for alphabetical order.
I have created the word Discover to complete my campaign of discovering something new at the local library. I think this typeface is so versitile, it can be used in so many different situations across the library, from door signs, welcome signs and genre labels.
I plan to start using to typeface across some fifferent platforms to create an ongoing theme through the library.
Using the typeface that I designed, I have added small blocks of colour that represent books on a shelf. I think this theme has a great flow to it and I think that it could be used across the whole of the library. I think instantly by looking at it the audience can tell what it is and relate to it.
BRIEF: Find the big idea to rebrand and promote local libraries.
MESSAGE: When we need to search for something, we generally go online and Google it. This, along with cuts in public spending, has resulted in a steady decline in the number of local libraries throughout Britain’s towns and cities. Your task is to persuade the public that local libraries are an important part of a community and offer a host of benefits for people of all ages, encouraging more people to visit more often.
OUTPUT: A campaignable brand identity that gets noticed using whatever medium is most effective.
After Uncertainty of which brief to choose for Advanced Communication 2, I have decided to go for “Search Offline” for the Roses Student Awards. Its a challenging brief because of the decline in the interest of Public Library’s. My aim is to Brand Local Library’s as a whole, giving them one distinct look that could be easily recognised. I want it to be fun and engaging, focusing on what the library’s have to offer.